Illustration really matters

We cannot play down the importance of illustrations in graphic design. Especially in the UX or “user experience” digital age where instructions are relayed through aesthetic symbols. Gone are the days where companies and brands can satisfy their audience with

What is in a masthead? Everything

Recently, we created a masthead for a freelance editor’s website. Nothing fancy, she requested, just something understated and professional. The project didn’t start with Doodler, our Art Director, diving into a library of fonts. It began with the client and

Enter the Dragon

The dragon is a much respected mythical creature in the East and the West. It is probably more feared and associated with monsters in the Western culture. However in the East, it is revered and symbolises auspicious wisdom and beauty.

“Why do you spend so much money on a camera?”

To be a creative professional is expensive. To deliver a good job we need effective tools, and they cost money. This is especially true if you are photographer, designer or an artist. I am writing this post with art students